Press & Media — CUNEI India in the News
Welcome to the CUNEI press room. Here you'll find everything you need to write about us — our brand story, key facts, media assets, and contact information. We value the role of press and media in sharing stories that matter, and we're committed to making your job as easy as possible.
Brand Story
For immediate use — CUNEI brand summary (approved for publication):
CUNEI is an Indian footwear brand redefining how modern Indian women experience heels. Founded on the conviction that style and comfort are not mutually exclusive, CUNEI designs footwear for the woman who refuses to choose between looking extraordinary and feeling at ease.
Every CUNEI design begins with a simple question: "Would you want to wear this for an entire day?" This comfort-first philosophy shapes every decision — from heel engineering and sole construction to material selection and strap placement. The result is a collection of heels, wedges, and flats that deliver on the aesthetic promise of premium footwear without the discomfort traditionally associated with it.
CUNEI serves the Indian woman across her entire footwear journey — from boardroom block heels to wedding-day embellished stilettos, from monsoon-ready wedges to versatile everyday flats. Each piece is designed with the Indian lifestyle in mind: the climate, the occasions, the commutes, and the cultural moments that define how Indian women dress.
The brand's name, CUNEI, derives from "cuneiform" — one of humanity's earliest writing systems and a nod to the wedge-shaped impressions that defined it. It represents the brand's belief that great design, like great writing, should communicate clearly, endure across time, and make an impression.
Key Facts & Figures
Brand at a Glance
- Category: Women's footwear — heels, wedges, flats, and occasion wear
- Price positioning: Accessible premium — quality craftsmanship at fair prices
- Design philosophy: Comfort-first engineering meets contemporary Indian aesthetics
- Target consumer: Urban Indian women aged 22-45 who value style, comfort, and quality
- Sales channels: Primary online (cuneiindia.com), supplemented by select retail partnerships
- Size range: Inclusive sizing designed for Indian feet
What Sets CUNEI Apart
- Comfort engineering: Cushioned insoles, ergonomic arch support, and balanced heel gradients across all styles
- Indian lifestyle design: Styles purpose-built for Indian occasions — from Diwali parties to monsoon commutes
- Versatility focus: Each design tested for wearability across multiple outfit types and occasions
- Accessible pricing: Premium quality without the premium markup of international labels
Founder's Note
"I started CUNEI because I was tired of the false choice Indian women were given: beautiful heels that hurt, or comfortable shoes that compromised on style. I knew — as every woman who's kicked off her heels under a dinner table knows — that this was a design failure, not an inevitable trade-off.
CUNEI exists to solve that failure. Every pair we make is designed to be worn all day, to every occasion, with confidence and without pain. We believe the modern Indian woman deserves footwear that matches her energy — beautiful, strong, and unstoppable.
Our journey is about more than shoes. It's about changing the expectation that looking good must feel bad. One comfortable, beautiful pair at a time."
— Founder, CUNEI India
This quote is approved for publication. For a personalised quote on a specific topic, please contact our press team.
Media Mentions
CUNEI has been featured and mentioned across leading Indian fashion, lifestyle, and business publications. Below are selected highlights:
"The Indian Heel Brands Making Comfort Chic"
Fashion & Lifestyle Press — Feature
"D2C Footwear Brands Disrupting the Indian Market"
Business & Startup Press — Industry Analysis
"Wedding Season Edit: Heels That Won't Hurt"
Bridal & Wedding Press — Product Feature
"Best Block Heels for Indian Women — A Comfort Guide"
Fashion Tech Press — Roundup Feature
"Sustainable & Stylish: Footwear Brands Leading the Change"
Sustainability Press — Brand Profile
For a complete press kit with full articles and publication details, please contact our press team.
Brand Assets & Downloads
The following assets are available for editorial use. All assets are provided under a limited licence for press and media coverage of CUNEI. For commercial licensing, please contact our team.
Brand Logo Pack
High-resolution logos in PNG, SVG, and EPS formats. Includes primary logo, icon mark, and monochrome versions.
Contact press team for download link
Product Photography
Studio-shot product images on white backgrounds. Available in high-resolution for print and web-optimised versions.
Contact press team for download link
Lifestyle & Campaign Imagery
Editorial-quality lifestyle shots, campaign visuals, and lookbook images suitable for feature articles.
Contact press team for download link
Brand Guidelines
Colour codes, typography, logo usage guidelines, and tone-of-voice documentation for accurate brand representation.
Contact press team for download link
Usage Guidelines
- All brand assets are provided for editorial and press use only.
- Please do not alter, distort, or recolour the CUNEI logo.
- Product images should be credited as "Courtesy: CUNEI India" when used in publications.
- For social media use, please tag @cuneiindia.
- Lifestyle images should not be cropped in a way that removes product visibility.
Collections Overview
For journalists looking to reference or feature specific product categories, here's a quick overview of our current collections:
Block Heels
Our signature category. Engineered for all-day comfort with contemporary silhouettes. Available in a comprehensive range of colours and heights.
Wedges
Height with stability. Designed for the Indian woman's active lifestyle — from office commutes to weekend outings. Monsoon-friendly options available.
Flats
Elegant, versatile flats that prove comfort and sophistication coexist beautifully. From pointed-toe designs to ballet-inspired silhouettes.
Golden Heels
India's favourite metallic. Our golden heels collection spans multiple styles and heel heights, designed for festivals, weddings, and celebrations.
Embellished Heels
Statement-making designs featuring pearl, crystal, and metallic embellishments. The go-to for special occasions and when your shoes need to be the conversation starter.
Bestsellers
Customer-validated favourites. These are the designs that Indian women buy, love, and buy again. A reliable starting point for product features.
Press Contact
Media Inquiries
For press inquiries, interview requests, product samples, high-resolution images, and collaboration proposals, please reach out to our dedicated press team:
Email: press@cuneiindia.com
Subject Line Format: [PRESS] Your Publication — Topic
Response Time: Within 24-48 hours on business days
What to Include in Your Request
- Your name and publication/outlet
- Story angle or topic
- Deadline (if applicable)
- Specific product categories or collections of interest
- Image requirements (resolution, format, quantity)
For Influencer & Creator Collaborations
If you're a content creator interested in collaborating, please email collaborations@cuneiindia.com with your social media handles, audience demographics, and collaboration idea.
Social Media
Stay Updated
For new collection launches, brand news, and press-worthy moments, follow CUNEI's official channels or contact our press team to be added to the media mailing list for priority press releases and exclusive early access to news.
Email press@cuneiindia.com with subject "[MEDIA LIST] Add Me"